Royal Navy | Branding
Brand & Identity
The Royal Navy’s brand and identity was first introduced in 2004 in Saatchi & Saatchi, over 15 years later the brand was due an update. This project was developed to strengthen the Royal Navy’s brand identity.
Over the years the previous brand had been altered and ignored, in turn creating a disconnected and incoherent brand image. The new branding was designed to become a strict set of visual rules that was much needed throughout the Royal Navy, while allowing creative freedom where necessary.